Sunday 12 February 2012

Article for discussion, February the 14th.

'We'll water down your beer': Tory's plan to cut binge drinking

A billion units of alcohol could be drained from Britain’s booze stocks in a bid to tackle binge ­drinking

Water idea: Pints of beer
Water idea: Pints of beer
Getty
A billion units of alcohol could be drained from Britain’s booze stocks in a bid to tackle binge ­drinking.
That is the figure Health Secretary Andrew ­Lansley is ­expected to set in the Government’s new ­alcohol ­strategy, to be ­unveiled in the next few weeks.
And he wants the drinks industry to volunteer to hit the target by ­watering down top- selling beers, lagers and spirits to ­weaken them, ­industry ­bible The Grocer claims.
“The Government wants a headline figure it can ­promote,” said an ­industry insider.
A billion alcohol units is equivalent to 333 million pints of beer or 111 million bottles of wine. An ­estimated 66 billion units are drunk in the UK each year.
Other tactics being ­considered are higher ­taxation on stronger drinks and a minimum price for booze.
The strategy has moved up the Government’s agenda amid rising concern about alcohol abuse, said to cost the economy £20billion a year through crime and health risks.
Figures show drinkers treated in hospital have doubled in 10 years.
Several big brewers such as Budweiser, Stella Artois and Beck’s are ­already reducing alcohol in lagers by about 0.2 per cent from five per cent.
One unit is ­measured as 10ml – a single measure of whisky, a third of a pint of beer or half a standard glass of red wine.
The ­strategy comes after ­ministers announced plans to tackle rising obesity levels by ­cutting five ­billion calories from the UK’s daily food intake.
But there are fears it will be hard to persuade all firms to cut products’ strengths without regulation.
A source told The ­Grocer: “Retailers are going to face massive challenges and one or two of the big ones are at the point of walking away and saying, ‘Go on, just ­legislate’.”