Monday 27 May 2013

Discussion article for May, 28th

Would You Send Your Kid to the 'Lego School'?

The heir of the Lego fortune is opening the Googleplex of international education.
Kjeld Kirk Kristiansen is the billionaire grandson of the founder of Lego. He was born in the Danish town of Billund -- a rural municipality in Jutland that Copenhagen residents refer to as "hicksville" -- and has made it his mission, given his means, to turn the area into the "Capital of Children." In addition to sponsoring an airport, several community centers, a church, a theater, and a library in Billund, Kirk Kristiansen is also developing more kid-friendly fare: a parkour area. And an interactive park called the Dance Arch. And a playground filled with rubberized toys known as bObles. Oh, and a Lego house. Oh, and Legoland.
In August, however, Kirk Kristiansen will take an even bigger step toward developing a town that emphasizes its pint-sized citizens: He's opening a school. The International School of Billund will focus on inquiry-based, Montessori-style education. "Collaboration, problem solving, and learning through play are embedded into our learning philosophy," the school says of its curriculum, "and we believe that a fusion of these highly acknowledge learning methods mentioned above will strengten our students' ability to engage in life as creative, critical thinkers."
The campus will feature bicycle routes, learning labs, music studios, and playgrounds. And also, yes, lots of Legos. As the school explains of its approach to what it calls "Systematic Creativity,"
When the Lego system is used in a learning environment young people become creative, active and collaborative learners. They take ownership and are self-driven. They express their originality. They also learn from the interpreted experiences of other people as they share their ideas. They learn by reflecting on experiences and discussing how things work and they help each other to learn through the shared language of the brick.
Before you get too jealous of the children of Billund, though, it's worth noting that the school will still be ... a school. Students will learn, the school emphasizes, under standards set by the International Baccalaureate (IB) with the Danish school system. (The student body will likely be about half international and half Danish.) And the Billund school will be headed by the British physicist and international educator Richard Matthews, who has led several schools at different locations around the world. 
When it opens this summer, the school will accommodate 3-to-7-year-olds; by 2015, if all goes according to plan, it will expand to include 8-to-16-year-olds. Tuition for the school itself will also be, this being Denmark, subsidized by the government, which will pay 66 percent of school fees while parents pay the remainder. That works out to a per-kid charge of $517 US dollars a month -- less thanwhat most U.S. private schools charge for tuition, but still a lot of Legos. 
http://www.theatlantic.com/technology/archive/2013/05/would-you-send-your-kid-to-the-lego-school/276254/

Discussion Article for May, 28th

Google faces new federal antitrust probe: source

WASHINGTON (Reuters) - U.S. regulators are in the early stages of an antitrust probe into whether Google Inc, the top player in Web display advertising, breaks antitrust law in how it handles some advertising sales, a source told Reuters on Thursday.
The source said that it was unlikely that the Federal Trade Commission had sent out civil investigative demands in relation to the probe, which would be the sign of a formal and more serious investigation.
The new line of inquiry focuses on tools acquired when Google bought display ad company DoubleClick in 2007; other firms which specialize in helping Web publishers sell ads to put on their websites are complaining to the FTC, the source said.
The firms have accused Google of leveraging some of its most popular DoubleClick products, such as the ad managing system which has an estimated 80 percent of the market, to push websites to use other products, including Ad Exchange where websites swap ads, the source said.
According to a second source familiar with the situation, Google has not been notified of any antitrust investigation so far. Google and the Federal Trade Commission declined comment on the matter.
The sources did not want to be named in order to protect their business relationships.
The FTC wrapped up an earlier investigation into Google just four months ago, concluding that the search giant had not manipulated its Web search results to hurt rivals.
Google was the number one player in the $15 billion U.S. display ad market in 2012, with a 15.1 percent market share, compared with Facebook Inc's 14.6 percent share, according to industry research firm eMarketer. Google is expected to widen its lead to 20.7 percent of the market in 2014.
Google is currently trying to convince European antitrust investigators to wrap up a separate antitrust probe, and has offered to change some search pages to give more space to rivals in order to satisfy their concerns.
In that case, Google is accused of hiding links to rival shopping, travel and other websites to protect its ad revenues. On April 11, it said it would offer consumers links to three rival sites in some searches and would label its products.
(Reporting by Diane Bartz in Washington; Additional reporting by Alexei Oreskovic in San Francisco; Editing by Ros Krasny and Phil Berlowitz)