US cable channel launches with dramatic stunt in quiet Belgium town
To publicise their new channel in Belgium, TNT placed a red button in the middle of a quiet town square with a sign reading "push to add drama" and waited...
When a curious passer-by in the small town of Aarschot, in the province of Flanders, pressed the button, it set off a series of dramatic events.
Bemused onlookers watched as a passing ambulance crew accidentally drop a patient. A man on a bicycle then ran into the emergency vehicle starting a street fight started between him and one of the paramedics.
A woman rides by on a motorcylce wearing only underwear while a shoot out starts between police and men dressed in black.
If events were not bizarre enough, an American football team then ran out of a nearby building to retrieve one of the injured criminals.
As the protagonists left the scene a banner dropped down the side of the building announcing the channel would bring viewers their "daily dose of drama", although for the residents of Aarschot, that was probably enough drama for one day.
http://www.telegraph.co.uk/news/worldnews/europe/belgium/9200958/US-cable-channel-launches-with-dramatic-stunt-in-quiet-Belgium-town.html
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